Volkan Kocmar®
All projects
Cadbury - Outdoor Campaign
Cadbury - Outdoor Campaign
Problem / Opportunity
Problem / Opportunity
Problem / Opportunity
Cadbury needed a fresh way to highlight its individual chocolate bars, each with a distinct texture and flavour. The campaign aimed to create playful visual hooks that made each bar irresistible on its own, while still feeling like part of a unified brand message.
Cadbury needed a fresh way to highlight its individual chocolate bars, each with a distinct texture and flavour. The campaign aimed to create playful visual hooks that made each bar irresistible on its own, while still feeling like part of a unified brand message.
Your role
Your role
Your role
I worked on design rollout across multiple formats, including OOH and in-store print. This involved applying Cadbury’s master creative while ensuring each bar had its own standout typography and visual treatment.
I worked on design rollout across multiple formats, including OOH and in-store print. This involved applying Cadbury’s master creative while ensuring each bar had its own standout typography and visual treatment.
Challenges
Challenges
Challenges
Balancing brand consistency with unique messaging for each bar required careful type and layout choices. The messaging also had to stay short and punchy to be effective across OOH formats, without losing impact or personality.
Balancing brand consistency with unique messaging for each bar required careful type and layout choices. The messaging also had to stay short and punchy to be effective across OOH formats, without losing impact or personality.
Results / Impact
Results / Impact
Results / Impact
The campaign spotlighted Cadbury's snack bar range with bold, crave-worthy messages that kept the brand front and centre across public and retail spaces.
The campaign spotlighted Cadbury's snack bar range with bold, crave-worthy messages that kept the brand front and centre across public and retail spaces.