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Digital Banner Campaign
Digital Banner Campaign
Problem / Opportunity
Problem / Opportunity
Problem / Opportunity
Ford Australia needed digital display ads for the Mustang Mach-E launch to boost awareness across multiple channels and screen sizes. The creative had to stay on brand while working across mobile and large formats. With several campaigns running at once, assets had to be delivered fast without losing quality.
Ford Australia needed digital display ads for the Mustang Mach-E launch to boost awareness across multiple channels and screen sizes. The creative had to stay on brand while working across mobile and large formats. With several campaigns running at once, assets had to be delivered fast without losing quality.
Your role
Your role
Your role
I led the design and development of digital banner templates and animation direction across all variations, collaborating with the media team to ensure every asset met placement specifications and campaign goals.
I led the design and development of digital banner templates and animation direction across all variations, collaborating with the media team to ensure every asset met placement specifications and campaign goals.
Challenges
Challenges
Challenges
The campaign needed to work across various ad sizes and screen types while keeping visuals strong and text clear. Unlike typical Ford projects that rely on limited assets or CGI, this launch had a dedicated photoshoot, giving us quality imagery to unify the website and digital rollout.
The campaign needed to work across various ad sizes and screen types while keeping visuals strong and text clear. Unlike typical Ford projects that rely on limited assets or CGI, this launch had a dedicated photoshoot, giving us quality imagery to unify the website and digital rollout.