Volkan Kocmar®
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Ford Australia Website
Ford Australia Website
Problem / Opportunity
Problem / Opportunity
Problem / Opportunity
The Ford Australia website had an outdated interface, slow load times, and a fragmented user journey, making it hard for customers to browse or book test drives. With a backend spread across four legacy platforms, maintenance was complex and inconsistent. I led a full frontend and backend overhaul over three years, with improvements still ongoing.
The Ford Australia website had an outdated interface, slow load times, and a fragmented user journey, making it hard for customers to browse or book test drives. With a backend spread across four legacy platforms, maintenance was complex and inconsistent. I led a full frontend and backend overhaul over three years, with improvements still ongoing.
Your role
Your role
Your role
I was UX Lead and primary designer, shaping IA, user flows, and UI. I worked closely with developers, the SEO team, and the client to deliver a unified experience, and managed ongoing improvements driven by data.
I was UX Lead and primary designer, shaping IA, user flows, and UI. I worked closely with developers, the SEO team, and the client to deliver a unified experience, and managed ongoing improvements driven by data.
Challenges
Challenges
Challenges
Even with a big-budget client, we struggled to secure the rich content needed to tell a strong web story. Limited assets and multiple platform constraints made this more challenging, but we still created impactful sections that brought the experience to life.
Even with a big-budget client, we struggled to secure the rich content needed to tell a strong web story. Limited assets and multiple platform constraints made this more challenging, but we still created impactful sections that brought the experience to life.
Results / impact
Results / impact
Results / impact
The redesign delivered much faster load times and smoother user journeys, removing many of the previous pain points. In June 2025, a third-party survey ranked Ford Australia as the number one automotive website for customer satisfaction, highlighting the long-term impact of our UX improvements.
The redesign delivered much faster load times and smoother user journeys, removing many of the previous pain points. In June 2025, a third-party survey ranked Ford Australia as the number one automotive website for customer satisfaction, highlighting the long-term impact of our UX improvements.