Volkan Kocmar®
All projects
MINI Dealer Welcome Kit
MINI Dealer
Welcome Kit
Problem / Opportunity
Problem / Opportunity
Problem / Opportunity
MINI dealerships needed an on-brand welcome kit for potential business clients. Existing materials felt generic and lacked MINI’s signature personality. The goal was to create a premium unboxing experience that made a lasting impression.
MINI dealerships needed an on-brand welcome kit for potential business clients. Existing materials felt generic and lacked MINI’s signature personality. The goal was to create a premium unboxing experience that made a lasting impression.
Your role
Your role
Your role
I handled art direction, design, and finished art, and even photographed the final kit using a makeshift studio in our office.
I handled art direction, design, and finished art, and even photographed the final kit using a makeshift studio in our office.
Challenges
Challenges
Challenges
Packaging a live succulent came with risks, so I designed a custom illustrated card to help recipients remove it safely.
Packaging a live succulent came with risks, so I designed a custom illustrated card to help recipients remove it safely.
Results / impact
Results / impact
Results / impact
The final kit made a strong impression across the MINI dealer network. It was praised for its attention to detail, thoughtful presentation, and alignment with brand values.
The final kit made a strong impression across the MINI dealer network. It was praised for its attention to detail, thoughtful presentation, and alignment with brand values.