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PUMA - Outdoor Campaign
PUMA - Outdoor Campaign
Problem / Opportunity
Problem / Opportunity
Problem / Opportunity
PUMA needed bold, attention-grabbing creative to support the launch of its evoPOWER boots in partnership with Rebel Sport. The campaign had to stand out in busy urban environments and align with PUMA’s energetic global brand voice.
PUMA needed bold, attention-grabbing creative to support the launch of its evoPOWER boots in partnership with Rebel Sport. The campaign had to stand out in busy urban environments and align with PUMA’s energetic global brand voice.
Your role
Your role
Your role
I designed the OOH creative, preparing final artwork for print and large-scale placement. My focus was on high-impact colour, brand consistency, and visual clarity across formats.
I designed the OOH creative, preparing final artwork for print and large-scale placement. My focus was on high-impact colour, brand consistency, and visual clarity across formats.
Challenges
Challenges
Challenges
The creative had to remain legible and dynamic from a distance, while working within strict brand and retailer guidelines.
The creative had to remain legible and dynamic from a distance, while working within strict brand and retailer guidelines.
Results / Impact
Results / Impact
Results / Impact
The final creative was rolled out across high-traffic urban sites and retail environments.
The final creative was rolled out across high-traffic urban sites and retail environments.