Volkan Kocmar®
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The Reset Recovery Lounge
The Reset
Recovery Lounge
Problem / Opportunity
Problem / Opportunity
Problem / Opportunity
The Reset is a new men’s-only recovery and training lounge currently under development. The client needed a strong visual identity and a landing page to begin building interest and capturing early sign-ups before the venue was completed.
The Reset is a new men’s-only recovery and training lounge currently under development. The client needed a strong visual identity and a landing page to begin building interest and capturing early sign-ups before the venue was completed.
Your role
Your role
Your role
I created the logo and landing page concept to help the client build interest before the venue opened.
I created the logo and landing page concept to help the client build interest before the venue opened.
Challenges
Challenges
Challenges
With the venue still under construction, there was no photography or physical space to reference. The brand needed to communicate trust, quality, and clarity from day one. I used mockups and dark, calming visuals to convey the atmosphere and function of the space.
With the venue still under construction, there was no photography or physical space to reference. The brand needed to communicate trust, quality, and clarity from day one. I used mockups and dark, calming visuals to convey the atmosphere and function of the space.
Results / Impact
Results / Impact
Results / Impact
Approved by the client, the concept will support pre-launch marketing and set the tone for a modern, self-service recovery lounge.
Approved by the client, the concept will support pre-launch marketing and set the tone for a modern, self-service recovery lounge.